IS IT REAL, OR IS IT MEMOREX?

Posada, Sardinia, Italy

The world of photography is on the brink of a revolutionary leap forward. Artificial intelligence has entered the scene, opening up exciting new possibilities with its lightning-fast advancements. But some old-school photographers are voicing the same reluctance and paranoia that was heard when DSLRs first hit the market in the late 90s.

Back then, many clung to film, fearing digital would destroy their art. Today, some worry AI will replace human creativity. But just as DSLRs expanded creative options rather than stifling them, AI offers intriguing new tools, not an end to the photographer’s craft.

The real threat is not embracing progress. Like DSLRs before it, AI is here to stay. The winning move is to adopt it early, leveraging its potential while combining it seamlessly with your own vision. AI is the future – don’t let fear of change leave you behind. Embrace it now, and both you and your clients will reap the rewards for years to come.

The tech titans are hustling to cement their place in our digital lives. Microsoft, Amazon, Meta, and Adobe are racing to roll out new services designed to learn your preferences and connect you with personalized content. While some see shades of Big Brother, the companies pitch it as making your online experience smoother. The data they gather helps them target ads and generate revenue. So next time you get an eerily relevant recommendation, know that behind the scenes, algorithms are parsing your clicks to better understand what makes you tick.

As a designer, I sometimes struggle with whether to disclose my use of AI. While the tech inspires me to push creative boundaries, I want to maintain trust with my audience. So I’m carefully incorporating these new tools as part of my process. With the help of an AI copywriting assistant, I’m transforming my own witty words into something even more captivating.

My goal is simple: connect with the client through designs that provoke a positive response. Advanced tools help me achieve this more efficiently. But creativity and human connection remain at the heart of great design. So I’ll continue handcrafting while allowing AI to enhance, always being transparent about my methods. The future of design is a creative collaboration between minds and machines.

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ABOUT ROBERT BAKER

Robert Baker Photography Featured ImageI have been shooting for $$ since 2000 opening my shop with a Nikon D1. I am primarily interested in shooting adventure lifestyle and travel with a host of my day-to-day clients being within the industrial sector. Many of my editorial stock photos have been published in all major news outlets, with my primary focus is distributing my images on a client-by-client basis to ensure their branding is unique and compelling.

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